IT NonStop 2017 — UX Night — Kyiv

We know that it is difficult and exciting to create good interfaces.
They require a variety of skills, i.e. design, management, technology, text, and analytical.
There are dozens of tools and hundreds of nuances, and you need to know everything about them like the back of your hand.

But sometimes, for some reason, it turns out that even excellent specialists with rich experience can produce a very mediocre result.
Often this is due to the difficulty of finding a basic structure for the interface and with the development of its concept.
I'll show an approach to finding the interface concept through storytelling which is simple to describe but complex to implement.
This will not be a set of life hacks and easy to apply practices, rather a demonstration of viewpoint that allows you to quickly pass through the most painful stage of creating an interface.

Minimalistic design: where did it come from, its status these days, and what is the future of it? We’ll get acquainted with functional design as the core of minimalism, as well as the role of style in creating minimalistic products.

Using examples from tough design projects, we together will try to find answers to questions about research in design: Why do designers need research (and do they need it the first place)? Is research really terrible, difficult, and long? Who should we do research? What research methodologies do "Agenti Zmin" use when working on city projects?

You’ve been there: big bang redesigns are usually a very, very bad idea. Redesigning and rebuilding an existing website from scratch is risky and unpredictable, and in many cases the level of complexity is highly underrated and underestimated. In mid-2016, Smashing Magazine decided to make a big switch from the existing WordPress setup to an entirely new design, an entirely new architecture (JAM Stack), and an entirely new, GitHub-based, editorial workflow. In this talk, Vitaly Friedman will share some of the insights into Smashing Magazine’s Relaunch in 2017 — with the decisions made, failures, successes, lessons learned, and shady’n'dirty techniques used along the way. Among other things, you’ll learn how Smashing Magazine uses HTTP/2, service workers, and server-less architecture with static site generators to boost performance, with a dash of React, Flexbox, CSS, and a peek into the new GitHub-based editorial workflow here and there. Beware: the session will contain at least 27 illustrations of cats!

I’ll talk about the secrets of successful campaigns while showing examples of Pornhub and some of other campaigns. I will also talk about NU&RI Creativity Theory. I discovered this during my master thesis. It states that content must be Unexpected & Relevant in order to be likable and memorable, and this theory helps you control your content before you publish it.